GPSR Compliance for Selling into Italy
Italy is part of the EU single market, so products you sell there fall under the EU General Product Safety Regulation (GPSR). Italy is a major EU marketplace where consumer goods are widely sold online, and Italian-language warnings are expected for the Italian market. The GPSR is EU-wide, so the same core obligations apply, with one Italy-specific practical point: safety warnings and instructions should be provided in Italian for Italy consumers. GPSR has been enforced since 13 December 2024 with no grace period; marketplaces such as Amazon, eBay, and Shopify are already removing non-compliant listings, and national authorities can impose fines.
Core GPSR requirements for every listing
The General Product Safety Regulation (EU) 2023/988 applies to virtually all non-food consumer products placed on the EU market, including products sold online from outside the EU. Four requirements appear on nearly every non-compliant listing:
1. EU Responsible Person — a named person or entity established in the EU, with a postal address, shown on the product or packaging and in the listing.
2. Manufacturer information — name, registered trade name or trademark, and a postal/electronic contact address.
3. Product traceability — a model, type, batch, or serial number so a product can be identified and recalled.
4. Safety warnings — any necessary warnings and instructions provided in the language(s) of the member state where the product is sold.
Steps to become GPSR compliant
First, if you are based outside the EU, appoint an EU Responsible Person — an EU-established economic operator who takes on compliance duties (several services provide this for a monthly fee). Second, update every listing with the manufacturer details, the Responsible Person, and a product identifier, and add safety warnings in the relevant EU languages. Third, keep technical and traceability records so products can be traced through your supply chain. Finally, re-check listings regularly, because marketplaces audit continuously and new products must be checked as they are added.
Practical notes for the Italy market
When selling into Italy, provide all mandatory safety warnings and instructions in Italian so consumers can understand them. Italy is a major EU marketplace where consumer goods are widely sold online, and Italian-language warnings are expected for the Italian market. Keep your EU Responsible Person details and product identifiers visible directly in the listing — not only on the packaging — because online buyers rely on the listing before they ever see the product.
Frequently Asked Questions
When did GPSR start being enforced?
The General Product Safety Regulation has applied since 13 December 2024. There was no transition or grace period, so listings were expected to be compliant from day one.
What happens if my listing is not GPSR compliant?
Online marketplaces are obligated to act on non-compliant listings and have been removing them. Beyond delisting, national market-surveillance authorities can require corrective action, order recalls, and impose financial penalties.
Do I need an EU Responsible Person if I sell from outside the EU?
Yes. A product may only be placed on the EU market if there is an economic operator established in the EU — a manufacturer, importer, authorised representative, or fulfilment service provider — responsible for the compliance tasks set out in the GPSR.
What language do safety warnings need to be in for Italy?
Warnings, instructions, and safety information should be provided in Italian for consumers in Italy. Many sellers provide multilingual labeling to cover several EU markets at once.
Is your store compliant?
Scan your store in seconds. Free for up to 10 products.